PESO Citations
Paid Citations:
Dick’s Sporting Goods – Dick’s Sporting Goods completes acquisition of Foot Locker. (2025, September 8). https://investors.dicks.com/news/news-details/2025/DICKS-Sporting-Goods-Completes-Acquisition-of-Foot-Locker/default.aspx
McDonnell, C. (2020, August 23). On complex: How to build a cultural phenomenon & actually Profitable Media Business. https://mcdonnellcallum.medium.com/on-complex-how-to-build-a-cultural-phenomenon-actually-profitable-media-business-50ccc148ce5f
AI prompt (ChatGPT): Used for brainstorming and editing.
Earned Citations:
Forbes audience and communities – global reach and influence. (n.d.-a). https://www.forbes.com/connect/audience-communities/
Sports-trade-in. (n.d.-b). https://www.dickssportinggoods.com/s/reference/sports-trade-in
AI prompt (ChatGPT): Used to help brainstom headline and editing.
Shares Citations:
How PCA is helping young athletes to take back sports. Positive Coaching Alliance. (2025, September 15). https://positivecoach.org/the-pca-blog/how-pca-is-helping-young-athletes-to-take-back-sports-2/
AI prompt (ChatGPT): Used to help with editing and shortening word count.
SWOT Citations
Annual report wrap fiscal 2024. (n.d.-a). https://s27.q4cdn.com/812551136/files/doc_financials/2024/ar/2024_Annual-Report_vF.pdf
Bagley, T. (2019, December 16). What sneakers tell us about branding and consumer behavior. MarketScale. https://marketscale.com/industries/retail/what-sneakers-tell-us-about-branding-and-consumer-behavior/#:~:text=While%20there%20are%20more%20brands,the%20latest%20updates%20in%20B2B!
Council Post: E-commerce competition is fierce: How brands can differentiate themselves in a crowded ecosystem. (n.d.-b). https://www.forbes.com/councils/forbestechcouncil/2023/11/10/e-commerce-competition-is-fierce-how-brands-can-differentiate-themselves-in-a-crowded-ecosystem/
Dick’s Sporting Goods to acquire Foot Locker to create a global leader in the sports retail industry. Foot Locker, Inc. (n.d.). https://investors.footlocker-inc.com/news-releases/news-release-details/dicks-sporting-goods-acquire-foot-locker-create-global-leader/#:~:text=The%20merger%20is%20subject%20to:%20*%20Foot,Unlock%20operational%20efficiencies%20that%20create%20shareholder%20value
How PCA is helping young athletes to take back sports. Positive Coaching Alliance. (n.d.). https://positivecoach.org/the-pca-blog/how-pca-is-helping-young-athletes-to-take-back-sports-2/#:~:text=That’s%20why%20Positive%20Coaching%20Alliance,so%20valuable%20for%20young%20people.
Ijraset. (n.d.). Commerce revolution: Exploring the impact of online shopping on traditional retail. E. https://www.ijraset.com/research-paper/e-commerce-revolution-exploring-the-impact-of-online-shopping
Jeff Fromm. (2025, January 21). Gen Z cares about sustainability: Make your brand actions tangible. https://www.forbes.com/sites/jefffromm/2025/01/21/gen-z-cares-about-sustainability-make-your-brand-actions-tangible/
King, K. (2025, March 18). Inside a Dick’s Sporting Goods Megastore, Complete With an Ice Rink and Climbing Wall. wsj.com. https://www.wsj.com/business/retail/dicks-house-of-sports-activities-1a0351d4?gaa_at=eafs&gaa_n=AWEtsqdv1axzRmkSD2KkJBH_qdvI5p6-frq8O33Ds5wanet5HL-sqEpFGhhd6rAELes%3D&gaa_ts=69bb707a&gaa_sig=zhIkHFX8PHT1QUWsKU-jf029q5iU_T806XgMU6Zu_DnC7QEBPoqKNA_dShxkSYxUTmz_celLyC9x0YmFfussvQ%3D%3
MatrixBCG. (2026, March 13). What is customer demographics and target market of Dick’s Sporting Goods Company? matrixbcg.com. https://matrixbcg.com/blogs/target-market/dickssportinggoods
Number of dick’s sporting goods locations in the USA in 2026. ScrapeHero. (2026, March 9). https://www.scrapehero.com/location-reports/Dick%27s%20Sporting%20Goods-USA/
Tzoneva, D. (2024, November 14). Brick and mortar vs ecommerce: Pros, cons, and profits. myPOS. https://www.mypos.com/en-gb/blog/business-guide/brick-and-mortar-vs-ecommerce-pros-cons-and-profits#:~:text=Substantial%20Overhead%20Costs,%2C%20rent%2C%20and%20other%20expenses.
AI prompt (ChatGPT): Used to help brainstorm strategic headlines and editing